Episode 1: 'Mudwalking' with Marc

Episode 2: Caves with Camiel & Jimmie

I was asked to direct the Karakterproef for Grolsch. The concept came from Dept, and we fine tuned it together with their creatives. We shot two episodes: one with master brewer Marc, and one with Camiel Kesbeke and Jimmie Boer.

The idea was to pull people out of their comfort zone through an activity, and let real, intimate stories surface along the way. Stories that go deeper than your usual social post. The reward at the end of each journey was a Grolsch bar in a hard to reach place.

I directed the series and shot it alongside DoP Raf. I tracked down an ancient B4 mount lens to pull off the crash zooms in camera, and that set the visual language for the whole project. Dynamic and playful on the surface, with everything underneath played straight.